Most popular questions

You can log into our Customer Portal using the same email address you used to purchase and access all your details. You can also email support@surebright.com, start a chat on our website, or call us anytime at 855-306-4874 for assistance. We make it easy to get help when you need it.

Once we complete your onboarding, we activate warranties on your products so customers can buy them in the same transaction as their purchase. We periodically bill you only for the warranty cost, ensuring you keep the agreed revenue share. We're proud to offer the world's only completely hands-off program - we take on all financial risk and handle everything warranty-related while you focus on your core business.

Offering protection plans gives your customers peace of mind while providing you three key benefits: incremental revenue that goes directly to your net profits since warranties cost you $0 to produce, a third-party seal of approval that can increase conversions by up to 15% and spending by up to 14%, and competitive differentiation that leads to up to 16% higher customer retention and fewer negative reviews.

Our onboarding is straightforward: we start with an introductory meeting to understand your needs, provide detailed pricing structure including your revenue share, you complete the onboarding steps for your sales channel (usually takes less than 10 minutes), and we handle the technical integration so customers can buy warranties. Most integrations are complete within two business days.

You need to meet a couple basic requirements: your products should have a minimum manufacturer warranty (typically 3 months to a year), and you need to meet our minimum revenue threshold, generally between $100,000 to $1,000,000 in annual sales depending on your product categories. These ensure the program works well for both you and your customers.

Warranties can typically be activated within two business days for most sales channels, especially on e-commerce platforms like Shopify, WooCommerce, and BigCommerce. If you have an independent website without a standard platform, timing depends on widget or API integration, but it's usually completed in less than two weeks.

No, SureBright and our underwriters manage all financial risks and claims. You don't bear any financial risk - that's part of what makes our program truly hands-off. We handle everything so you can focus on growing your business without worrying about warranty costs or claim expenses.

No. We manage all warranty operations, including updating your product warranties as your inventory changes. While you can be as involved as you wish, our service is intentionally designed to be hands-off. This allows you to concentrate on your main business activities without any disruptions from warranty management.

In most cases, no technical knowledge is required, especially if you're using e-commerce platforms like Shopify. SureBright handles all technical aspects. Our integrations are designed to work seamlessly without requiring technical expertise from merchants, making it accessible for businesses of all technical skill levels.

We handle the entire process for you. We use our data and insights to recommend the most suitable warranty plans and pricing for your products, plus we tailor the user interface for warranty offerings. While you have flexibility to make reasonable adjustments, we recommend sticking with our recommendations since they're time-tested with hundreds of retail stores.

SureBright is versatile, accommodating various sales channels including e-commerce platforms and physical stores. We support online merchants through product page displays, pop-up reminders, cart add-ons, and dynamic links in customer communications. For in-store purchases, we work with systems like Shopify POS, Draft Orders, or our dedicated merchant portal.

Currently, we support all states in the USA and all provinces in Canada. Toward the end of 2025, we're expanding to other countries including the UK, Australia, and New Zealand. Our technology infrastructure is designed to scale globally as we expand our regulatory compliance and service networks.

For online merchants, warranties can be displayed above the "Add to Cart" button on product pages, through pop-up reminders and cart add-on options, or via dynamic links in customer communications for quick one-click purchases. For in-store purchases, sales people can directly offer warranties through supported systems. We'll tailor our approach to your specific sales methods.

Yes, customers have 30 days post-purchase to decide on a warranty. For online purchases, we send a unique link via follow-up emails that simplifies the buying process - it works even if initially skipped at purchase. Check your emails, including spam/junk folders. For in-store purchases, customers can contact us or the retailer directly.

Coverage details are displayed under the SureBright logo on product pages. Click "What's Covered" for an overview, and a pop-up will show all the major terms and details. If you want the official detailed terms, click "Detailed Terms and Conditions" at the bottom of the same pop-up for complete information.

Once you purchase, we email you everything you'll ever need: terms and conditions of your policy, warranty contract details, information on how to file a claim, our 24/7 customer care center details, and customer portal login details where you can access everything in one place.

You can file a claim in two easy ways: log into our Customer Portal and file a claim with just a few clicks, or contact us directly via email, call, or chat and provide the details. When you buy a warranty, we send you all the coverage details including step-by-step instructions for filing claims.

If you return a protected product within 30 days, you receive a full refund for the protection plan. After 30 days, refunds are pro-rated based on your plan's terms. The retailer handles the refund process, making it simple and straightforward for you.

Yes, you can cancel your plan within 30 days of purchase for a full refund. After 30 days, you'll receive a pro-rated refund. Note that if you've already filed a claim, the refund calculation may differ. Terms may vary by coverage plan, so check your specific coverage details.

During your manufacturer warranty term, SureBright covers anything that's not covered under the manufacturer warranty but is listed in your product protection plan. You can always reach out to us for any specific issue, and we'll guide you appropriately on which coverage applies.

Breakdown Plans provide comprehensive coverage for mechanical or electrical breakdowns, power surges, 100% parts and repair coverage, protection against wear & tear affecting functionality, replacement if we can't repair, pro-rata cancellation, and 24/7 support with 5-minute online claims. Accidental Damage Plans include everything above plus sudden and unforeseen accidental damage like drops, liquid spills, and stains.

Direct them to the email we sent when they purchased the policy - it has all the contact details. Customers can log into our Customer Portal using their purchase email address, email support@surebright.com, start a chat on our website, or call us anytime at 855-306-4874. We handle all customer service so you don't have to.

We're a one-stop shop for all your warranty and insurance needs. You can pick and choose any program you want: completely customizable extended warranties including accidental damage on 50+ product categories, shipping insurance that's cheaper than Shopify's offerings, and manufacturer warranties that can be applied to new or refurbished products.